|  The word "important" has been singled out because it has the power to declare something material, If the other party doesn't object then the agreed upon thing is, indeed, material to the matter... Important.
Importance is an agreed upon state-of-mind. Nothing is really more important than anything else until at least two people agree that it's more important. Learning to use the word "important" will help you to be much more persuasive in almost any situation.
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