About the Author "We are what we repeatedly do, excellence is, therefore, not an act, but a habit." R i c h a r d   E.  P i e r c e Being Persuasive is Both an Art and a Science. Richard E. Pierce is a proven train-the-trainer seminar leader, teacher and mentor. His trainings focus on the application of the underlying theoretical psychology and the advanced techniques of ethical coercive persuasion, as they apply to business negoiations and critical social interaction. His corporate seminar series, Real Secrets of Ethical Coercive Persuasion has assisted executives advance their thinking and skill-sets on human interaction in the financial services and communications Industries for more than thirty years. His clients include The Mutual Life Insurance Company of New York (MONY) where he lead an initiative that used the conceptual training of psychological based advanced persuasion techniques to teach young insurance agents to be more persuasive. It worked. The forty man agency almost doubled its volume in under two years. This experience marked the beginning of his career in training with other clients including: The Home Life Insurance Co. AT&T Motorola Warner Communications Co. AMAX The Leland Capital Corporation Amerigroup Ulysses Capital Corp. Dominick & Domenic Sutro Bros. & Co. Phillip Lane & Co. KBYE Radio Gregory & Sons Bay Ridge Honda Newmark & Co, Edward S. Gordon & Co. Now working on his second book, Influence Peddler -- Behavioral Concepts & Reinforcement Techniques, Richard lives in Livingston, NJ with his wife, Eileen.